The following is a link to a YouTube video of the main commercial in the campaign:
In 2013, Mini produced a group of commercials and videos that proclaimed their cars to be "Not Normal." This is a direct use of litotes for they are emphasizing the fact that their cars are in fact amazing and special. In the videos, things seen as normal are presented before the ad transforms into a sequence of video clips showing Mini Coopers performing various acts that are amazing. By doing so, the spectacular flourishes seem even greater compared to the mediocre activities displayed before. This ad series is in fact based almost solely upon the emphasis created by litotes.
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